# Perception Mirror

Perception Mirror guide section. Content owner: Trang.

# Perception Mirror Overview

### Perception Mirror

Perception Mirror shows you how AI models actually perceive and describe your brand — not what you say about yourself, but what AI infers and repeats.

**AI Positioning Summary** is a narrative paragraph describing how AI currently positions your brand, along with its inferred audience and market tier.

**Perception Scores** (each out of 100):

- **Positioning Clarity** — how clearly AI describes your market position
- **Authority Depth** — depth of expertise and credibility AI perceives
- **Proof Strength** — evidence and testimonials AI associates with you
- **Differentiation Clarity** — how uniquely AI distinguishes you from competitors

**Strength Signals** and **Weakness Signals** list the specific positive attributes AI associates with your brand, and the specific gaps or uncertainties in its understanding.

**Known Brand Weaknesses** — click **Research Brand Weaknesses** to have AI search review platforms and forums for real complaints, negative reviews, and vulnerabilities associated with your brand, plus flags specific risks to address.

**Confusion Markers** — click any marker to see an AI review of what it means and what "good" looks like for fixing it.

**Top 5 Improvements to Increase AI Inclusion** gives you a prioritized, actionable list of the highest-impact changes to improve how AI represents your brand.