Visibility Report
Visibility Report guide section. Content owner: Trang.
Visibility Report Overview
Visibility Report
Your Visibility Report gives you a detailed, question-by-question breakdown of your AI visibility.
Brand Visibility shows two views side by side:
- Non-Brand Terms — how often your brand appears for generic, category-level queries where you aren't named
- Brand Terms — how often your brand appears when someone asks about you directly by name
Sentiment Analysis shows how AI models describe your brand across all responses — Positive, Neutral, or Negative — for both query types.
Visibility Results lists every tracked term with its question count, visibility percentage, and sentiment. Switch between the Non-Brand Terms Visibility and Brand Terms Visibility tabs to filter the list. Click any term to expand it and see:
- The exact questions asked
- Your visibility rate for that term
- Any competitors mentioned instead of you
Use Manage Terms (top right) to add, remove, or edit the terms you're tracking at any time — changes take effect on your next scan.
📌 A term showing 0% visibility with competitors mentioned is a strong signal for where to focus content or technical improvements — check My Actions for AI-suggested next steps tied to these gaps.