# Visibility Report

Visibility Report guide section. Content owner: Trang.

# Visibility Report Overview

### Visibility Report

Your Visibility Report gives you a detailed, question-by-question breakdown of your AI visibility.

**Brand Visibility** shows two views side by side:

- **Non-Brand Terms** — how often your brand appears for generic, category-level queries where you aren't named
- **Brand Terms** — how often your brand appears when someone asks about you directly by name

**Sentiment Analysis** shows how AI models describe your brand across all responses — Positive, Neutral, or Negative — for both query types.

**Visibility Results** lists every tracked term with its question count, visibility percentage, and sentiment. Switch between the **Non-Brand Terms Visibility** and **Brand Terms Visibility** tabs to filter the list. Click any term to expand it and see:

- The exact questions asked
- Your visibility rate for that term
- Any competitors mentioned instead of you

Use **Manage Terms** (top right) to add, remove, or edit the terms you're tracking at any time — changes take effect on your next scan.

> 📌 A term showing 0% visibility with competitors mentioned is a strong signal for where to focus content or technical improvements — check My Actions for AI-suggested next steps tied to these gaps.