Visibility Report
Visibility Report guide section. Content owner: Trang.

Visibility Report Overview
Visibility Report
Your Visibility Report gives you a detailed, question-by-question breakdown of your AI visibility.
Brand Visibility shows two views side by side:
Non-Brand Terms — how often your brand appears for generic, category-level queries where you aren't named
Brand Terms — how often your brand appears when someone asks about you directly by name
Sentiment Analysis shows how AI models describe your brand across all responses — Positive, Neutral, or Negative — for both query types.
Visibility Results lists every tracked term with its question count, visibility percentage, and sentiment. Switch between the Non-Brand Terms Visibility and Brand Terms Visibility tabs to filter the list. Click any term to expand it and see:
The exact questions asked
Your visibility rate for that term
Any competitors mentioned instead of you
Use Manage Terms (top right) to add, remove, or edit the terms you're tracking at any time — changes take effect on your next scan.
📌 A term showing 0% visibility with competitors mentioned is a strong signal for where to focus content or technical improvements — check My Actions for AI-suggested next steps tied to these gaps.